In order to be successful on the Internet you must fully understand how to pick niche.

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So many people today seem to be confused about what a site should look like. Should it dazzle its visitors with allsorts of JavaScript or fancy Gif’s and JPEG’s, or beautiful flash?

Well here’s the problem. You may think it looks cool, but the search engines could care less. You see, the content and the keywords and all the tags need to mach the criteria that the search engines are looking for. If you don’t your site runs the risk of being ignored.

What huge kick in the pants for you or the designer that built this beautiful website! Another one of life’s lessons I guess!

This is really a struggle between art and science. You see the person that builds your site (the web designer or you), will be looking at the way the site looks. But this will clash with the roll of the Search Engine Optimization person (SEO)

You really need to look at this as two separate jobs. The problem is that some folks are having the web developer fulfilling both roles. If you are the person wearing both hates here than there are some very important things you need to know.

Here are some tips that I hope will get you started on the right track of optimization before, after or during developing.

Content

How many times have we heard it’s all about the content? Or. Content is king. Well it is very true because optimization is all about the text. The search engine robots are text driven. That is to say they are looking at you text and content. But don’t over look the HTML. Search engines still want to see basic tags such as; h1, h2, meta tags, title tag, etc.

Remember SEO will help improve your search engine results but will not guarantee you top ratings.

Don’t get discouraged. You need to be patience when it comes to seeing your site rank well. Search engines need to find your site and then crawl it to determine what the site is about. This can take upwards of a month on average before all the major search engines complete the indexing of your site.

Before you start

Take some time to think about what your website is going to be about. Write down all of the stuff you think you want for your content. Then go back and edit it. It will help if you have someone else read it too. This will give you some good feedback.

Next. Start working on your keyword and keyword phrases. These will identify the unique quality of your website. This is an area where most beginners tend to skip or don’t fully understand just how important this step is. If you don’t choose the right keywords for your niche or product everything else is just a waste of time as you will never drive much traffic to your site from organic searches.

Keywords

Keywords are highly competitive in most cases depending on your field of choice. Using two-word or three-word, maybe even four-word, phrases makes optimization less frustrating. A keyword phrase (keyphrase) helps your website as being unique.

Keyword Density

The density formula is D = WC/KC (D = density; WC = word count; KC = keyword count)

For major keywords target 3-7% density
For minor keywords target 1-2% density

Keyword density measures how relevant keywords are in a page. The formula density = word count divided by keyword count will provide a general idea of the density percentage. For major keywords try to keep the density between three and seven percent. For minor keywords keep density between one and two percent. Try to optimize between five to ten keywords per web page.

Now that you armed with some knowledge here don’t get quite and stuff your keyword in your meta tags or in hidden text. These are old tactics and can get you banned from the search engines.

Meta Tags

The meta tags are important although some will disagree. Meta tags have fallen out of favor because these tags used to be the magic solution to optimization. Not anymore. Keywords and content are more beneficial in getting a web site in top rankings. However, meta tags are still important. Meta tags are a part of the HTML and are used by most search engines to find a description of your website.

Therefore, no question about it, use the meta tags for description and keywords. Place these meta tags below the title tag on your page.

<title>~</title>
<meta name =”description” content=”~” />
<meta name=”keywords” content=”~” />

The keyword meta tag helps you keep track of the keywords and having these meta tags give a small boost to search engine ranking. While it is true that meta tags do not perform the magic they once did it is better to have the tags than to have none. As far as we know now Google does not pay any attention to these but many other, not so popular search engines still do, and this can be another source of links back to your site. Look at it this way, they my not help you that much but if done correctly they will not hurt you.

Title Tag

Make sure the title tag is unique for every page because every page will or should have different information regarding your website. Therefore, some pages will have some but not all of your total keyword list. For example, let’s say that your web site provides information about fishing; one page has data about trout fishing and another discusses places for great trout fishing.

The name of pages should also have keywords like troutfishing.html or great_places_for_troutfishing.html.

Optimizing any website takes some knowledge. But it is not rocket science once you know some of the basic fundamentals. You must also understand that SEO is always changing so you need to stay up to date on the latest stuff.

For more info on SEO check out HOW TO USE SEO